I think sometimes it's good to take a look at what's new not only in video games and the like, but upcoming celebs. Towards that end I happened upon Charlotte Free and found out something interesting that tied her to video games. I'm happy that video games have become such a big part and mainstay of our culture that many are the inspiration for this and other creative endeavors.
I'm sure there are many more campaigns, etc. out there that use video games as a basis. This is one that caught my eye that may interest you as well. Enjoy!