ATI Brings High Definition Gaming to Mobile Users Leading Developers Agree, MOBILITY™ RADEON™ 9800 brings notebook graphics performance to unparalleled levels Tuesday July 27, 2004
MARKHAM, Ontario – ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT), the global leader for mobile graphics, today raised the performance bar to unprecedented heights with the introduction of MOBILITY™ RADEON™ 9800. Designed for the mobile gaming enthusiast, MOBILITY RADEON 9800 enables users to enjoy the latest DirectX®9 games the way they were meant to be played – at optimal settings for the highest levels of performance. Based on core technology from the award-winning RADEON X800, MOBILITY RADEON 9800 is a powerhouse visual processor that blends the best of the desktop and mobile graphics world, to the ultimate benefit of the user. MOBILITY RADEON 9800 is available from Dell on the Inspiron™ XPS in North America and the Inspiron™ 9100 in Europe. “Thanks to the new Mobility RADEON 9800, the Dell Inspiron XPS is the first laptop in the world with the power to run the Splinter Cell® 3 E3 Weather demo at above 30 fps.” said Dany Lepage, Splinter Cell® 3 lead programmer at Ubisoft’s Montreal studio. “The strong performance of the Mobility RADEON 9800, with antialiasing and the widescreen display of the Inspiron XPS, should allow players to experience Splinter Cell® 3 in the best possible conditions.” “ATI continues its outstanding graphics performance with the MOBILITY RADEON 9800 and enables us to be more creative with the visual effects in our games," says Peter Molyneux, founder of Lionhead Studios. "Gamers can now experience the advanced 3D graphics in applications like Black and White 2 previously available only to desktop users.” Rich on features and performance, the AGP-based MOBILITY RADEON 9800 comes equipped with eight pixel pipelines and a 256-bit wide memory interface. This increase in performance is harnessed with such features as SMARTSHADER™ HD and 3Dc™ for improved graphics detail and cinematic visuals. Additionally, through the integration of POWERPLAY® technology ATI can aggressively push the performance envelope while addressing the low power requirements of the mobile market. “ATI has a proven track record of mobile graphics innovation with first to market advantages for upgradeable graphics, DirectX 9 support and now high definition mobile gaming,” said David Cummings, Director of Marketing, Mobile Business Unit. “The introduction of MOBILITY RADEON 9800 represents another first for ATI, with a mobile graphics solution that raises the bar to virtual parity with our high end desktop portfolio.” Key features of the MOBILITY RADEON 9800 include:
Based on TSMC’s leading-edge 0.13µm low-k semiconductor process;
Unprecedented mobile graphics performance to drive today’s top DirectX® 9.0 game titles;
Eight powerful rendering pipelines that deliver the ultimate cinematic visuals;
Breakthrough image quality with 3Dc™ image enhancement;
256-bit quad channel memory interface; and
POWERPLAY technology for extended battery life.
Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
About ATI Technologies ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (VPU) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY). Press Release Linkage
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