EA Announces Ultima Online: Samurai Empire; New Expansion to the Legendary Online Game Will Feature Japanese-Inspired Lands, Creatures and Professions REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 15, 2004--Electronic Arts (Nasdaq:ERTS), the world's leading interactive entertainment software company, today announced that the next expansion pack for Ultima Online(TM) will be called Ultima Online: Samurai Empire. The highly-anticipated expansion pack marks a new era in the celebrated massively multiplayer online game by setting the adventure in an exotic Japanese-inspired land, and by featuring two deadly new professions for players to master -- the Samurai and the Ninja. Ultima Online: Samurai Empire will be distributed by EA under the EA GAMES(TM) brand and is scheduled to ship November 2004."Ultima Online players, who have strong emotional ties to the franchise and who have hundreds -- if not thousands -- of hours invested in the game have been clear about what they want from an Ultima Online expansion pack," said Anthony Castoro, producer of Ultima Online at EA. "In addition to delivering what the fans have asked for, namely new professions, lands and skills, Ultima Online: Samurai Empire combines the European high fantasy of Ultima Online with the exotic Japanese culture of the Samurai and the Ninja."Traveling around a mysterious Asian environment filled with exotic beasts, expansive dungeons and scenic housing areas, players can strive to become a fierce Samurai, dedicated to the art of Bushido and focused on learning new physical combat abilities. These skills include Lightening Strike, a ferocious and fast single attack with a 50 percent hit bonus; Whirlwind, where a Samurai's powers increase as the number of enemies he's fighting multiply; and Honorable Execution, which is an attempt to eliminate an enemy with a single attack.Players also have the choice of joining the elite ranks of the Ninja, where they will concentrate on magical combat and stealth. The Ninja player will master many deadly arts that include Smoke Bomb, which they use to make themselves disappear. By using Animal Form, Ninjas can turn into seemingly harmless creatures like wolves and serpents, allowing them to move freely among their enemies. With the Mirror Image skill, Ninjas can confuse their enemies by creating up to four mirror images of themselves.In addition to becoming either a Samurai or Ninja, players will have new house customization themes and decorations to use as they build new homes or modify existing homes. For instance, players can start by constructing a simple dojo and then build it into a massive Japanese-themed castle. The adventurous will be rewarded with a vast array of new Japanese-inspired items such as weapons, armor, clothing and house tiles.Launched in 1997, Ultima Online was a pioneer in the world of online gaming and defined the category of massively multiplayer Internet-based entertainment and is still recognized as the most immersive of any online world. Ultima Online is offered in six languages and is played in more than 100 countries located in every time zone. The game stands as the longest-running online subscription-based game in history. More information on Ultima Online can be found at www.uo.com.About Electronic ArtsElectronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. EA markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM), and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG, Ultima and Ultima Online are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.Press Release Linkage
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