They already do it for some sporting events and concerts.. No idea if that's even that profitable for the theaters though, as I never hear anything about the attendance.I think it would have to be a sufficiently big event in the series, like a special 2 hour long episode or otherwise movie length feature. Nobody's gonna go to the theater to watch a half hour show or even a string of them put together..
WorstIdeaEverHyperbole aside, there's no way this would work for very long. The novelty factor may draw a crowd initially but the downsides will take over VERY fast. For example:1) The big screen and surround sound are no longer a draw with the affordability of home theatre systems.2) Why go all the way to a theatre to watch 22 to 44 min shows? Short of a marathon of episodes, TV shows are too short to make a trip out to watch.3) At $2-5 a ticket, the companies that make the show would likely make less money than from advertising.And the worst problem for last:4) The talkers, phone answerers, and texters have ruined the theatre experience.
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9 years 11 months ago #385494
Looks like theaters are kind of thinking about this idea
"We're obsolete? No way!"Hard to believe, but movie theaters have been holding their own, despite intense competition from cable, the Internet and other media. After a 2005 slump, box office revenue increased over the past few years, and it's likely 2009 will have set a new record. But that growth is due largely to inflation; the number of tickets bought has stayed close to 1.4 billion since 2005, while the average ticket price has climbed from $6.41 to $7.46.Looking for new ways to make money, theaters are exploring options like more in-house advertising and expanded concessions. But the biggest potential lies in digital technology and the flexibility it affords programming. For starters, events like live opera or college bowl games can draw 75 percent capacity on slow days, when theaters are usually "lucky to fill 10 percent of their seats," says Richard Herring, consultant for Davidson Theaters in Virginia. The trend is still young: Just a quarter of the more than 375 theaters using digital-projection company Cinedigm's technology, for example, are set up to show live events, but that number is growing quickly. Eventually, says Herring, as much as half a theater's revenue could come from this type of special programming.